Aura Rugs stands as a premier producer of exquisite carpets, dedicated to preserving the rich heritage of carpet weaving and the timeless artistry of this craft in India. The company’s primary objective has always been to procure premium raw materials and utilize them effectively to create superior-quality carpets. This vision became a reality with the establishment of factories in Bhadhoi, focusing on producing world-class raw materials for the carpet industry. With nearly five decades of expertise, these facilities produce the finest wool yarns and offer services such as sorting, washing, spinning, and dyeing, adhering to the highest industry standards. Aura Rugs ensures unparalleled quality through meticulous processes, with their carpets embodying the following features:

1. Premium Wool Quality: Aura Rugs uses only top-grade ivory spring wool, which undergoes a rigorous sorting, washing, dyeing, and spinning process at its advanced factories. This ensures that the yarn is of exceptional quality, making the carpets durable and vibrant.
2. Careful Wool Selection: Wool is selected based on key physical properties like curl, length, and micron level, ensuring its suitability for various uses. This attention to detail guarantees that the carpets retain their durability and steadfastness for years.
3. Enhanced Durability: All wool yarns are crafted as two-ply strands to enhance resistance to wear and tear, ensuring a long-lasting carpet pile.
4. Traditional Dyeing Techniques: Inspired by age-old practices, Aura Rugs uses natural dyes derived from plant and animal sources such as madder root, walnut shell, and pomegranate rind. Auxiliary substances like sour yogurt and dried curd are employed for superior dye absorption, giving the carpets a vivid beauty that only improves with age.
5. Mothproof Yarns: Yarns used in Aura Rugs’ carpets are treated to remain mothproof throughout their lifetime.
6. High-Quality Cotton Threads: The warps and wefts are crafted from pure three-ply cotton threads, treated for extra durability and resistance. The cotton threads are also wetted before spinning, enhancing their strength.
7. Unique Weft Dyeing: All weft threads are dyed blue to prevent widthwise shrinkage during washing, while also imparting a unique luster as the carpet ages. Aura Rugs ensures its warps and wefts are entirely free of artificial yarns.

Aura Rugs boasts one of the largest and most skilled design teams in the industry, with a history dating back to the company's inception. Over the years, the design unit has amassed a treasure trove of over 2,000 unique designs, leveraging this collection to produce the most intricate and authentic carpet patterns. The unit also caters to the bespoke requirements of clients, creating custom designs that align with their unique preferences while preserving the essence of traditional carpet artistry. With a highly skilled workforce and a commitment to excellence, Aura Rugs combines heritage and innovation, offering exceptional carpets that continue to captivate customers around the globe. The company not only upholds the legacy of traditional carpet weaving but also provides modern solutions that cater to a wide range of styles and tastes, ensuring its place as a leader in the global carpet industry.